Social Media Marketing (SMM)
- Strengthen company reputation
- Increase awareness
- Drive website traffic
- Generate highly targeted leads
- Increase sales
- Gain a competitive edge
- Increase customer loyalty
Nearly 70% of active Internet users have joined a social media network*, making social media marketing (SMM) an exciting way to connect with new customers. Yet 84% of social media programs don't measure ROI.
Social media marketing (SMM) is an exciting new way to tap into a growing audience of more than 300 million potential customers (and growing everyday) on social media networks like Facebook, Twitter, LinkedIn, and YouTube. These users can share their opinions about products or services with others, increasing the popularity of a brand and increasing the number of loyal visitors to a company website. This gives social media explosive viral marketing potential.
Large companies with multi-million dollar marketing budgets can afford to take a chance on a social media marketing strategy. But companies with more limited time and resources need a social media marketing strategy that delivers measurable ROI.
What is Conversion-Driven Social Media Marketing™?
What good is a Facebook page or blog if it doesn't drive targeted traffic to your website, and convert visitors into sales-ready leads or browsers into buyers? After all, isn't driving revenue and generating measurable ROI the ultimate goal?
Successful social media marketing consists of creating the type of buzz that grows the number of company "followers", "friends," and/or "fans" while encouraging them to spread your message in their social network. Ongoing buzz fuels successful social media marketing, but converting that buzz into revenue requires a separate set of disciplines -- and that's what distinguishes AIS Media.
AIS Media's award-winning Creative Services and interactive marketing team develops, implements and manages a social media marketing programs that leverage traditional and interactive advertising initiatives to grow the number of company friends, fans, and followers – effectively "converting" them into loyal new and repeat customers. AIS Media’s Conversion-Driven Social Media Marketing™ program includes:
Why select AIS Media to run your Conversion-Driven Social Media Marketing™ program?
While social media marketing enables companies to tap into a growing audience of over 300 million users (that’s only increasing every day), a poorly developed, executed, and managed social media marketing program can backfire. A successful social media program requires proper planning, execution, and management.
Experts estimate that it takes about 32 hours per month to properly create and maintain one social network profile. Managing a complete social media campaign across multiple social media networks can easily turn into a full-time job.
Implementing and running a successful social media marketing program doesn't have to be inefficient or time-consuming… unless you try to do it all yourself. AIS Media can help you develop, implement, and run a comprehensive social media marketing program, while allowing your staff to focus their valuable time on their true core business competencies.
Is your company a good fit for Conversion-Driven Social Media Marketing™?
While Conversion-Driven Social Media Marketing™ can potentially expose your company to millions of social media users, implementing a successful social media strategy requires proper planning, execution and management. We carefully evaluate each potential client engagement and align our team with those companies that enable us to make the greatest measurable impact.
Contact us today for a complimentary consultation and quote.
*UM Power of the People Survey, which questioned 23,729 active internet users in 38 countries between 11/08 - 3/09, making it the largest global analysis of social media usage.